Solarize Southern Illinois Group Buy Program

What is a “Group Buy” and How Does it Work?

Solar is no longer future technology: it’s being deployed on a massive scale today. More solar-friendly policies and continuous decreases in price make solar a better and better investment. But most people need more information about solar, and need a way to learn about the technology and its potential to lower their energy bills. The purpose of a group buy program (also known as a Solarize program) is to increase education of local residents about solar photovoltaics (PV), and increase market penetration of residential and small commercial solar PV through a group purchasing program.

Group Buys are important tools for increasing solar deployment in a market in a short period of time. When done correctly, they can be beneficial to everyone involved, including residents, businesses, local organizations, and jurisdictions. They work by aggregating demand for solar, usually in a small geographic area, achieving economies of scale. They lower the solar installers’ “soft costs” further by providing up-front customer education en masse, leading to a higher-than-average conversion rate for solar leads. Home and business owners see lower prices for their solar array, and communities move toward achieving their sustainability goals.

Midwest Renewable Energy Association Group Buys

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